Company That Change The World Media Essay

Company That Change The World Media Essay Today, the companys worth exceeds RM200 millions, with a turnover of around US1.6 billion and employed more than 1500 staffs. Karangkrafs business was started by publishing their first magazine publication, Mingguan Kanak-Kanak in a little shop lot in Petaling Jaya, Selangor, Malaysia. They sold more than 150,000 copies every week during that time. This is when people realized that Karangkraf is a publishing house that was different. With constant demand of printed reading material from readers in Malaysia, during year 1990, the company started to enter commercial printing business with the opening of Ultimate Print Sdn Bhd and Dasar Cetak Sdn Bhd to provide printing services for Karangkrafs products. By then, with their own printing divisions, Karangkraf started to publish books and novels under its Alaf 21 and Karya Bestari imprints. In year 2006, Karangkraf take a big step by publishing own daily newspaper called Sinar Harian . However, Sinar Harian actually is not the first daily publish by Karangkraf. During the 80s, Karangkraf publish a daily tabloid on entertainment and politics called Ekslusif. But the tabloid had to shut down as government refused to renew the publishing permit. With persistent and bravery shown by Dato Hussamuddin, finally Karangkraf received permit to publish a daily newspaper that known to be unconventional, transparent and ready to publish what others will avoided. This motto is the reason Sinar Harian becoming the number one local newspaper in Malaysia. As years passing by, Kumpulan Karangkraf becomes larger and bigger in terms of size and volume. Then the company takes step in year 2010, with incorporation of Kumpulan Media Karangkraf as the parent company to replace Kumpulan Karangkraf to monitor the four core business divisions: magazines, newspaper, books, printing and digital each managed by its own team of management. 1.2 The Divisions Grup Majalah Karangkraf (Magazine Business) currently is publishing 29 titles of magazines throughout Malaysia that cover different genres for different age and gender. In terms of market share, Karangkraf has taken over about 50% of total magazine market in Malaysia. The magazine division accounts for 30% to 40% of Karangkraf revenue. Grup Buku Karangkraf (Book Division) has published more than a thousand books over the past 10 years. This division currently publishes average of twenty titles monthly to meet the demand of Malaysian readers. The book division contributes about 10% of Karangkraf turnover. Grup Sinar Karangkraf (Newspaper Division) publishes daily local national newspaper, Sinar Harian in the Peninsular of Malaysia. Sinar Harian has eight different editions to supply local news to different regions in the country. The division contributes about 10% to 15% of group revenue. Grup Percetakan Ultimate (Printing Division) is division that contributes nearly 40% of Karangkraf revenue, also is the largest commercial printers in Malaysia. Ultimate Print Sdn Bhd does not only commit to print Karangkrafs publications but also has a big reputation in printing business for having most of major clients such as Sony and Panasonic. Grup Digital Karangkraf (Digital Division) is the latest group in the company. This division was created to engage in digital business and to provide digital reading materials. 1.3 Geographic Market Forty years ago, when Karangkraf has only started, the founder was target to build business within Malaysia as during that time, reading materials were dull and uninspiring. With constant determination to inspire Malaysian to read more and to uphold Malay language, now Karangkraf is one of the biggest publishing groups in Malaysia and it is the largest Malay language publisher. Kumpulan Media Karangkraf Sdn Bhd builds their head quarter in Shah Alam, Selangor, Malaysia which is the head office to all the divisions except for printing division. This head office held most of the staffs such as editors, graphic designers, reporters, and photographers and also the place where books, magazines and newspapers been published. Most photo shoots for their magazines are held in here. Authors of books and novels will send their work to editors here for editing before send to printing division for printing process. For Ultimate Print Sdn Bhd, they have their own office and printing factory nearb y and also in Shah Alam. With skills workers and advance machines, Ultimate Print capable to print 2 million copies monthly. As for newspaper division, this group also has sub offices in different states; Perak, Kelantan, Terengganu, Johor, Pahang, Pulau Pinang, Kedah, Melaka and Negeri Sembilan, according to the state of the Sinar Harian edition. These sub offices are for the editors and reporters to prepare and supply local news faster to the community in the area. Karangkraf currently only publishes their publications in Malay language. Malay language is national language in Malaysia, Brunei, and Indonesia and one of official languages in Singapore. Thus, for the past years, their target customers are only limited to these regions. However, with the fast and advance technology of internet and gadgets nowadays, they have started their digital group division to make their magazines and newspaper available online. Karangkraf already have started to provide purchase services via online to simplify customer to buy and subscribe to Karangkraf publications. With their establish brand, Karangkraf also have explored the need to translate their books and magazines into different languages to get through demand from international readers. 2.0 PRODUCT OF KARANGKRAF; MALAY LANGUAGE NOVEL 2.1 Introduction of Malay Language Novel Publication in Karangkraf The Karangkrafs book division is the collaboration of three publication subsidiaries called Alaf 21, Buku Prima and Karya Bestari. On April 1997, Alaf 21 was born and this is the start point of books business under Karangkrafs wings. Alaf 21 now is known as an establish publisher of Malay language fiction novels. Biofoto Raihan is the first publication under Alaf 21 and started from that, Alaf 21 keep on producing quality reading materials for readers. Alaf 21 also produces motivational, recipe and craft work books. With more than three hundred supplier agents around Malaysia, the market for their books also covers Singapore, Brunei and individuals around the world. 2.2 Type of Good Novels are classified into monopolistic competitive market where there were many firms in the market but the products are differentiated products. Because each novel is unique so the publishers are rather price makers rather than price takers. The cost to reprint additional copy is actually much less than the price of the novel itself. Example, price of a novel by Alaf21 is RM19.90, but the cost to reprint another copy is not RM19.90, it is actually much less than RM4 per copy for normal size paperback novel. Thus, the price is higher than marginal cost which fulfils monopolistic competition case. Other than that, Karangkrafs novels can be specified as a normal good as it is positively related to income because when income increases, quantity demanded followed increases and vice versa. This statement is according to mini survey that was held by our group to loyal novels readers. From 23 respondents, 21 of respondents said that if the price was increased, they will still buy but with quantity less than before. They will limit to novels that received good reviews or certain writers only and not just any novels from the shelf. But if the price is unchanged and their income increased because of bonuses or increments, all of them agreed that they will spend more on novels. As quantity demand and income move in same direction, Karangkraf novels have positive income elasticities (elasticity > 0). At some times, publishers will lowered price of some novel when customer pre-order the novel before it hits the store. The sales revenue of that particular novel will increase resulting from increasing of quantity demanded by customers. Thus, this product agrees with Law of Demand. This is an example for novel titled Adam dan Hawa. After the drama series adapted from the novel screened on television, Karangkraf reprinted the novel and gives lower price of RM16.92 each for readers whom pre-order via online instead of normal price RM19.90 each in the stores. This discounted price got encouraging responses from readers and also the television series fans and has increased the sales of that novel. 2.3 Demand of the Product The brand of Karangkraf and Alaf 21 are well known to Malay language novels lovers. The quality of the novels published has been established and trusted with over forty years of experiences in publication. With new technology and now more substitutes reading materials available in the internet or online, worldwide publication companies had decreasing in quantity demanded of printed reading materials. However, Karangkraf still experienced increasing in profits in their printed publications. Many factors could be the reason of this event such as increasing of income, the trusted Karangkrafs brand or Karangkrafs good marketing strategy. This also shown that the demand of Karangkrafs products did not affected by the substitutes or competitors. Recently, the drama of Adam dan Hawa was screened on television is adapted from the novel by Alaf 21. The popularity of the drama series has causing the same titled novel has increase in the number of sales and the demand for the novel also increasing tremendously. Even though this novel was published on 2005 but the impact of the drama make the quantity demanded for the novel increases. Although there still no exact figure of profits Karangkraf received with this phenomena as the drama still in running on television. With that kind of special attentions were given to a novel, Alaf 21 has reprinted the novel to fulfil the demand and the price of the novel in bookstore is still the same with other title. Another factor that can affect the increasing demand is 1Malaysia book voucher worth RM250 that were given to students. By receiving this voucher the students whom mostly are teenagers tend to spend it for novels than textbooks. This is because one of the major populations who read novel is teenagers or students. Besides education book, novel will be apart as their reading material in a leisure time and for entertainment purpose. 2.4 Target Market Novel is a fictional narrative to represent some characters and usually a plot in different genres such as romances, actions, thrillers or mysteries. Different types of genres attract different group of population. Karangkraf is a publisher that aims all types of generations and genders. This statement can be supported by the types of novel that Karangkraf publishes; love, teenager love, family love, thriller, Islamic and nostalgia. Focusing on Alaf 21 publications, they have more inclination towards publishing romances fictions or chic-lit. So their target markets are women above 20 years old. Karangkraf has stated that romance novels which dominate the Malay book market are mostly read by women above 35 years of age. As for Buku Prima, they are more focusing on publishing lighter content novel and give moral values towards reader. So their target markets are teenagers below 20 years old and also children. Karya Bestari is a publisher for religion or Islamic books and their target m arket are Muslims of all ages. 2.5 Special Characteristics There are a lot of novels published by Alaf 21 become phenomenal to novel fans such as Ombak rindu, Adam dan Hawa, Bicara Hati and Kasih Yang Suci. All this novels are either was adapted into a movie or into a drama series shown by television; hence it increases the commercial value of the novels. This is actually a marketing strategy that now makes Alaf 21 and also Karangkraf, the trusted brands in creative fiction. The impact is that the readers will always waiting for new published novel as they already have confident with the quality and satisfaction in reading of Alaf 21 novels. 2.6 Competitors and Substitutes There are few competitors of publishers in Malay language novel in Malaysia such as Karyaseni Enterprise and Kaki Novel Sdn Bhd. Karyaseni was started their business on 2006 from web based homepage named Penulisan2u.my by collecting short story and novel submitted by authors around the country. They realized the demand and important of printed novels thus Karyaseni as a publication company was born on 2011. Kaki Novel started their publishing Malay language novel on 2005. Both of these publishers are considered very new in this industry while Karangkraf is the pioneer with no peers during their first started. Novel can be said as an entertainment source for reader by giving excitement and fun and sometimes valuable information and moral values to the reader. Reading novel can be sort of a hobby to some people. In the market, there are a lot of substitutes for novel such as comics, magazines, internet, television and other source that can give entertainment to people. Karangkraf must have a good marketing strategy to distinguish from other competitors and substitutes to keep on survive, gain demand and profits. Karangkraf also achieve a competitive advantage as their  business position better within the business environment. They have an advantage in operational effectiveness as Karangkraf have their own printing company. Also with Karangkraf own printing company, novel by Karangkraf is not expensive in the market as they already cut cost in that department. This may attempt to increase quality, productivity, and employees and customers satisfaction with the company. 2.7 Marketing Strategy Karangkraf always involve their writers and authors during launch ceremony of their creations and turning their authors into celebrity. Book signing activity is the usual agenda during the launch of the novel to introduce the author and keep a good relationship between the authors and readers. By that, authors will have loyal fans that will always waiting for new novel by their favourite author. Karangkraf keep on exposing the good and creative creation of their authors for adaptation by directors that will turn the novel into motion pictures. This positive relationship between Production Company and Karangkraf had shown the quality of products by Karangkraf. The novels of Karangkraf that turn into movies and dramas always received high ratings or become a box office movie. The writers will receive royalty and this is a good encouragement towards other writers to keep on giving a creative product and different from others. Karangkraf need to do a lot of promotions to promote their products as well as their writers. Karangkraf take action by always conduct their own book carnivals, Pesta Buku Karangkraf to introduce all of their products in one place. During the events, discounts were given to attract more buyers. Karangkraf also have considered more of their products to be available online to attract more young reader and also the needs of translation into different languages to promote their products outside Malay language regions. Karangkraf also established a web called karangkraf mall whereas a customers may purchase karangkraf product online. The web is very user friendly and makes the process of purchasing easier to the customer. This is an innovation strategy that provides them a competitive advantage. Karangkraf always give great attention and hard work to design their cover page despite the idiom Do not judge the book by its cover, but with attractive design on the cover will capture the buyers eyes from many books in the market. 3.0 CONCLUSION With over forty years of experience in publication, Karangkraf keep on producing a quality product that can be trusted. As a market leader, Karangkraf have their speciality and strength to focuses on what the customer wants from company and how to provide that. They also are able to provide products that are different and offer different features than the competitors. With cost operational advantage they will perform the business activities better and maximize the profit.

Arnica: Water and Bottle Essay

Method: Pour 100ml Olive oil into a bottle and mix it with 20ml Arnica Q. Shake the bottle and the Arnica will form an emulsion with the Olive Oil. Wet the finger tips with the emulsion and part your hair and apply the oil on the roots of the hair and spend some time in massaging it into the scalp which should show an oily shine. This is done daily for best results after a shower. Make a Wet dose of Arnica 30 as follows: Order Arnica 30c in a 5ml in the Liquid Dilution in Ethanol in a bottle with a dropper arrangement. Get a 500ml bottle of Spring Water from the nearest supermarket. Pour out about 3cm of water from the bottle to leave some airspace. Insert 3 drops of the remedy into the bottle and shake the bottle hard before you take a capfull which is a dose twice daily. This is best taken first thing in the morning and last thing before bed. Shaking the bottle hard is homeopathic succussion and this shaking must be done every time before a capful of the bottle is sipped as directed. Take a capsule of the Fish Liver Oil daily. Avoid harsh shampoos. Use Johnsons Baby Shampoo instead. Avoid Coffee, preserved meats like sausages, ham and bacon, and all canned cola beverages as they antidote the therapy. Drink plenty of water and exercise daily for at least 45 minutes like walking or jogging depending on your age. The idea is to sweat it out. This is essential to promote the circulation of blood in the body which Arnica will help to promote. Patients who suffered from severe hair loss who were losing over 200 hairs daily have confirmed that they discovered in about a week that the loss of their hair had been arrested. They also noticed that the new growth was plainly visible above their scalp when their hair was parted in about 6 weeks. In my case I still have a good head of grey hair at age 82 although it has thinned down to about half the hair I had 40 years ago.

Labor Market Research: Calculating Nursing Wages

This paper will explore two of Mankiw’s (2001) â€Å"ten principles of economics† (p. 3) and how these apply to the labor market for nurses. The paper will briefly discuss the two principles: a) â€Å"No. 1 People Face Tradeoffs,† (p. 4-5) and b) â€Å"No. 7 Governments Can Sometimes Improve Market Outcomes† (p. 11). Afterwards, the paper will discuss how the State of New York calculates nursing wages considering the two principles. First, the said discussion will identify the factors that could influence the supply and demand for nurses. Second, it will discuss how a nurse’s pay is determined and how the salary is structured. Third, it will provide recommendations on how the State of New York can increase its supply of nurses. Finally fourth, it will summarize how Mankiw’s two principles basically apply to the labor market for nurses. The two economic principles this paper centers on belong to Nicholas Gregory Mankiw, chairman of President Bush’s Council of Economic Advisers from 2003 to 2005. Principle No. 1, People Face Tradeoffs, refers to the situation when people have to choose one activity or thing over another (p. 4-5). This principle states that people’s choices affect efficiency and equity (p. 5). Mankiw defines efficiency as: â€Å"how huge the pie people create† or essentially the wealth that a society produces while equity is â€Å"how the pie is divided† or the redistribution of the wealth that the society has created (p. 5). Meanwhile Principle No. 7, Governments Can Sometimes Improve Market Outcomes, refers to the imperfect actions of government to manage a society’s efficiency and equity (p. 11). Government actions can result to market failure due to externalities and market power (p. 11). On one hand, externalities can either be good or bad (p. 11). It refers to the unintended results of a particular action in pursuing a certain purpose (p. 11). On the other hand, market power refers to the influence of a person, sector, or society due to limited supply or great demand on a particular thing or service (p. 11). Speaking of service, this paper will next explore the nursing service in the state of New York, then in the entire U.S.A. Brewer and Kovner (2000) identified several factors that influence the supply for nurses in New York. According to the two authors, the factors that affect supply are: a) â€Å"negative real wage growth from 1989 to 1996†; b) decreasing â€Å"admissions and enrollments in nursing programs†; c) â€Å"decrease in licensed nurses†; and d) â€Å"aging and retirement of registered nurses or RNs.† Meanwhile, the U.S. Department of Health and Human Services (2003) identified the following factors that influence the â€Å"continuing decline of nursing graduates† nationwide: a) â€Å"increasing professional opportunities for women outside nursing†; b) â€Å"stagnant pay and more onerous working conditions for many in nursing†; and c) â€Å"a decline in pubic perception of the attractiveness of the nursing profession.† For the demand-side, the U.S. Department of Health and Human Services noted that: â€Å"The U.S. Census Bureau projects a rapid increase in the elderly population starting around 2010 when the leading edge of the baby boom generation approaches age 65.† Hence, the department concludes: â€Å"†¦the rapid growth in demand for nursing services is especially pronounced for long-term care settings that predominantly provide care to the elderly.† Next in the discussion are: a) how a nurse’s pay is determined, and b) how the salary is structured. Brewer and Kovner (2000) pointed out that: â€Å"Hospitals are having significant difficulty financially due to the Balanced Budget Act and state legislation.†Ã‚   The authors also concluded: â€Å"Funding changes that effect hospital financial viability will significantly influence the balance of supply and demand.† Moreover, Brewer and Kovner (2000) observed and opined: â€Å"Current shortages are relatively localized and moderate in severity, and if hospitals achieve sufficient financial relief politically they may abate.† With these evidences, government essentially determines a nurse’s pay. As for how RN salaries are structured, Brewer and Kovner (2000) suggested that: a) great demand versus limited supply; b) experience; c) specialized skills; and d) regional demand variations led to: â€Å"1) ease with which new graduates are finding employment; 2) organizations offering sign-on bonuses; 3) anecdotal and news reports; 4) focus group reports, and 5) surveys of employers which indicate difficulty hiring RNs.† The said factors essentially determine how RN salaries are structured. Thirdly, due to the factors previously identified and discussed, this paper recommends that the State of New York increase its supply of nurses thru: a) recruitment of RNs from abroad, and b) encouragement of retirement homes abroad in countries with sufficient supply of RNs that are acceptable to the U.S. or those that can comply with U.S. standards. Finally, this paper notes that Mankiw’s first and seventh principles have a profound effect on the supply and demand of nurses, RN pay, and RN salary structures. One, based on the data previously discussed, the U.S. shortage in RNs could be attributed to two major factors: a) State legislation and the Federal government’s Balanced Budget Act which essentially reduced the RN supply, and b) the retirement of baby boomers and their great demand for health care. Note that both factors relate to government policies or decisions. Specifically, Roosevelt’s New Deal triggered the baby boom generation while Reagan pushed for the Balanced Budget Act. Two, due to the said government policies which were intended to manage efficiency and equity, the U.S. DHHS observed that people made choices that affected the supply and demand for nurses. This trend shows how positive and negative externalities came into play and determined the current market power of RNs. References Brewer, C.S. & Kovner, C. (2000). â€Å"Abstract: An Evaluation of the Supply and Demand of Registered Nurses in New York State.† Gateway, National Library of Medicine. Retrieved July 14, 2007 Mankiw, G. (2001). â€Å"Ten Principles of Economics.† Principles of Microeconomics Second Edition. Fort Worth, TX: Harcourt College Publishers. pp. 3-15. U.S. Department of Health and Human Services. (2003). â€Å"What is Behind HRSA’s Projected Supply, Demand, and Shortage of Registered Nurses?† Health Resources and Services Administration. Retrieved July 14, 2007

Divorce Prevention Programs - 441 Words

Divorce Preventions Marriage is not something rarely seen nowadays. Populates who have a decent relationship, estimated to continue their relationship to a marriage. However, in the time marriage rate increasing, the increment of divorce rate cannot be avoided. More than a half of all marriages will end with divorcement. (Echols, 2010). Divorce occurs likely because of platonic relationship and poor communication. This essay will examine those problems which cause divorce, and offer three reasonable solutions to prevent divorcement in the community. Also, try to evaluate the effectiveness of the solutions. Nowadays, divorcement is a problem that noticeably on the increase. This issue happens right at most of countries in the world. â€Å"The phenomenal divorce rate among newlywed couples is a serious problem that should be immediately addressed in Palestine.† (Al-Rub, 2014). Indeed, romance is something that beautiful to most of societies. However, romance could also be something that not predictable, in this case is divorcement. Divorce has adverse effects both for women and men. One of the effects that caused by divorce is depression. Depression is one of the most visible divorcement effects. Depression makes mostly people accomplish daily activities, desperately in their life, both in relation to others and themselves. In fact, divorcement also brings bad influence to children whose parents have divorced. â€Å"Children whose parents have divorced are increasingly the victimsShow MoreRelatedMission, Programs, Services, And Operations Of The Agency850 Words   |  4 Pagesc reate an agency that would offer a non-profit and non-medical home-based family preservation program. Later in 1997 both agencies merged with Laporte Hospital. 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