Saturday, May 23, 2020

Is Justice Possible Free Essay Example, 2000 words

This helped the Nigerian people to revitalize their spirits and to eradicate military rule from their country. This case shows that through education a society can earn the determination to liberate them from oppression. In the context, of educational rights Nigeria is observed to be a participant of the Jomitien agreement. This agreement specially focuses on educational needs. However, Nigeria is still observed to be much backward in its educational status. This fact leads to a number of children to be the sufferers of acute poverty. In addition to the lack of educational infrastructure, the girl community is further deprived of their educational right. To this end, civil bodies in Nigeria like the Social Alert Network and Center for Human Rights and Empowerment are keenly observing the actions taken by the Federal and State Governments in promoting education for all. Moreover, the Global Campaign observes it for Education that the prevalence of education in African countries has h elped in reducing the threat imposed by AIDS. (Akinbode, 2006, pp. 92-94) Role of Religion in matters of Social Justice The role of religion in promoting justice to a region or community is widely encouraged by human rights bodies. We will write a custom essay sample on Is Justice Possible or any topic specifically for you Only $17.96 $11.86/pageorder now In fact it is observed that the human rights bodies have operated closely with religious units to render social justice in regions of Latin America like Chile and Brazil. It is observed that religious bodies have insisted on the reduction of capital punishment. However, the human rights activist have strongly opposed to in this direction stating that abolition of capital punishment signifies judicial sacrifice. They further added that abolition of capital punishment is permissible in cases for reconciliation to convey democratic peace in the country. Further, the religious bodies have also stressed on matters of political reconciliation between conflicting groups to restore peace and empathy in the country. Christians and Islamic bodies are mainly found to participate actively in the restoration process through religious doctrines of Jesus Christ and Allah respectively. It is further observed that religious bodies in Latin American countries like Br azil and Chile attempted to carry out detailed sets of investigation on the activities of the military regime. The Catholic Church further carried out a reconciliation exercise to restore democracy in the region. Keeping in tune to the activities of the Chilean Catholic Church the Archbishop of South Africa and other religious leaders created the South African Truth and Reconciliation Commission or the TRC.

Tuesday, May 12, 2020

Curriculum and Evaluation in TESOL - Free Essay Example

Sample details Pages: 9 Words: 2817 Downloads: 8 Date added: 2019/10/10 Did you like this example? Introduction The option of applying strategic techniques in the analysis of problems of the curriculum and the educational process involves a form and style of approach and execution of the curricular. Today, the originality and modernity of the methods for teaching a second language depend on the oral and communicative practice of the language and the practice of grammar. For that reason, it is transcendental to implement the study of the norms and principles that regulate the structure and use of a language, as well as the grammar, that leads to the improvement in the communication and a deeper knowledge of the second language.. Don’t waste time! Our writers will create an original "Curriculum and Evaluation in TESOL" essay for you Create order Program overview To begin with, the objective of the Masters in Science Program in Teaching English to Students of Other Languages (TESOL) is to train their students to meet the growing demand for qualified educators with cultural competence who can respond to the particular linguistic needs of students with little or no English proficiency (Burns, 2005.  p.3). They will be involved in real activities with the faculty that incorporates new technologies, pedagogical sound, methods of practice and research that are used in this growing field. The TESOL Program has been designed to train students to integrate language acquisition and education with a broad understanding of cultural diversity and special student behavior. The student of the TESOL Program will have to learn special methodologies and interventions that improve the learning of English based on the fundamental concepts of education based on TESOL. Also, the core of Special Education offers the advantage of being able to identify specific behavioral and emotional difficulties for children. The TESOL program has been made to fit the itinerary of each person, thus allowing the study at its own pace (Ho, 2002. p. 284). This flexibility means that you can continue your career at the same time you get a degree. The faculty is formed by a group of teachers who impart knowledge based on true experiences.   Cultural and linguistic diversity continues to become a reality in society, and this requires more professionals teaching a second language. The program offers English courses for students whose native language is not that language finds employment in public and private schools, colleges, government agencies and other institutions of higher education. It is convenient to add that the professionals who integrate the English teachers in educational institutions, we need to know the hypotheses and theories that we cite here, with the aim of making a stop along the way, reviewing and questioning our educational practice (Richards, 2001 p.145).   We must be aware that times have changed: the new generations demand a methodological transformation that leaves behind the traditionalism of education and that converts classrooms into centers of pedagogical interaction, where students and teachers contribute and complement their knowledge (Ho, 2002. p. 285). The TESOL curriculum consists of a series of interacting elements. According to the different conceptions and definitions of curriculum that are assumed, varies a number of elements that are indicated. The concept of curriculum or curriculum has evolved, so it has several definitions.  In order to visualize how the curriculum has changed, we present some representative definitions of different moments and different conceptions. This means that one of these definitions, for example, the most traditional, includes only four elements: objectives, contents, activities, and evaluation, leaving aside context, environment, etc.   In spite of the variety of definitions, in almost all cases the following are considered as common elements: objectives, contents, learning experiences, actors, methodological strategies, and resources (Mickan, 2012 p. 16). In the present case, because of the breadth of the concept of curriculum, other elements that are not present in the authors planning shoul d be added: actors, sociocultural context, evaluation and school environment. As educators and trainers of children and adolescents, the knowledge, analysis, and reflection of these theories can give us the guideline to broaden the horizons in our educational practice and invite us to intervene. Within this reflection, we will make conscious those theories that intuitively were present in the constituents of our practice and that, somehow, produced significant learning in the students (Burns, 2005.  p.3). The task is not easy; the intervention requires a great openness and conviction, and a real desire to find the means and strategies that help us to innovate our way of proceeding in the classroom. Moreover, we cannot ignore the importance of meaningful learning for the appropriation of knowledge. In this sense, it is necessary to know the evolutionary process in which the student is and to design learning strategies that favor the acquisition of a second language, in this case, English. It is essential that teachers are willing to train, update and question our teaching practice to interact with students through attractive and interactive learning strategies. Also, these strategies lead to a truly effective and efficient process of learning the English language. We are aware of the importance of equipping classrooms in public and private schools for the management of audio-visual materials, which are auxiliary resources in the process of learning a language, since the new generations are, by definition, visual and auditory (Richards, 2001 p.138).   This could mean a high cost, but with a computer, a projector and a pair of speakers, as well as ingenuity and creativity, we can create dynamic and interactive environments to make our students have contact with the language and open their reception channels from an early age. This concern, shared by the Ministry of Education in establishing non-discrimination in its guidelines, aims to impact English language learning in all communities. The reliability of curriculum syllabus programs is of sufficient theoretical and practical relevance to support the conceptual basis of the professional model necessary for the exercise of a profession in a given context. The execution of the educational process of the subject programs differs in each academic year, and depends on the characteristics of curricular designs, firstly because it is a theoretical model that responds to a retrospective and theoretical study that sketches a vision of a new strategy for the formation of a professional that will solve problems of the society (Ho, 2002. p. 287). The improvement of the Educational Teaching Process of the course syllabus, derived from the methodological and scientific methodological work of the teacher, from the discipline, year and career groups, and from the institutional strategies of didactic and pedagogical at the national level, in the training of human resources. Likewise, this analysis suggests a model that introduces the four differences individuals believed to have the greatest influence on acquiring a second language. These include the variables of intelligence, aptitude for languages, motivation and anxiety situation. It may seem impossible, but drawing the students attention and maximizing their skills is paramount during the process of teaching English. In this context, TESOL teachers who receive international students to train in English in countries such as the United Kingdom, Canada, and the United States, seek to respond to the needs of todays students by challenging them and taking them through methodologies that attract their attention and allows them to develop their full potential. With this group it is necessary that the typology of teaching-learning strategies used and directed to the development of motivation is aimed at helping students, in order to overcome different obstacles in the training process (Richards, 2001 p.126).  In fact, it is fundamental to reinforce them to maintain their attention, mainly endowing with meaning the act of learning from experience and its projection in everyday life.  It cannot be forgotten that in normal situations, people learn if they are encouraged. In essence, TESOL acknowledges that second language learning is perceived as a necessity by adults; concern that is reflected, in particular, in the case of the English language.  Thus in the Spanish context, in a study carried out on the continuous training of workers, languages are demanded by almost 30%, with emphasis on English (Burns, 2005.  p.6).   In fact, more and more citizens experience different problems in the digital society linked to work, communication or the search for information as a consequence of the lack or lack of command of the English language.  This means that, although more resources are now available, especially those associated with information and communication technologies (ICT), it is still difficult for teachers to teach a foreign language and for students to develop skills functional. This analysis includes aspects such as the linguistic gains of students, the ups and downs of collaborative work between teachers and the professional development processes that emerged from this innovative practice. We report here the analysis of teaching experience from the perspectives of teachers. It is intended to show how teaching English based content (joined Content-Based Teaching), a component of teaching English for academic purposes, in offering courses of various undergraduate programs. In this article, we will review the existing literature, present the particular study and propose some conclusions about limitations and possibilities. The basic cycle of a study plan in a curriculum not only occupy disciplines that provide basic knowledge and skills linked to those of the specific basic sciences and those of the profession. These are concurrent with disciplines of general formation that endow the student of knowledge and scientific skills essential to that level of their training that are essential for the solid development of the personality of the professional. The mastery of the curricular strategy assumed in the basic cycle of a curriculum is fundamental for the analysis of problems of the educational process. In this sense, TESOL affirms that teachers have for several years verified that their students are not sufficiently prepared to follow education, and more specifically, that they have great difficulty in controlling and evaluating their learning strategies. Consequently, times of change must be assumed by all, basic and education, and in this context, teaching and learning strategies play a key role in ma king the necessary adjustments. Before any learning, with the young and adult students, it is important to agree on the aims that are intended to be achieved, since through co-involvement it can promote a greater predisposition and, consequently, improve the results. Also, in teaching a foreign language with this group, it is essential to minimize the importance of possible failure, to train them to fit the anguish and difficulties. On the other hand, they need to be helped to identify reliable and appropriate sources of information to achieve the highest degree of efficiency possible. It is also important to consider their learning style, limitations, and expectations to try to reinforce them in the face of obstacles. Often learning a foreign language does not require the same method and curriculum components with the whole group. Although young people and adults can learn a second language, they may find themselves in unfavorable circumstances or be marked by the unpleasant experience of the past, necessitating a differentiated didactic treatment and methodology. In this sense, there is the suggestion that working with groups in compensatory programs leads to the application of specific strategies. Among other factors, the acquisition of learning in this group is negatively conditioned by the shortage of time, work problems, personal and family, beliefs and memory capacity (which could be less agile). When learning a language, the attitude or disposition that the person present is key and, likewise, the intrinsic and extrinsic motivation is substantial. Therefore, in teaching the English language with young people and adults, the teacher has to encourage the classroom group from the beginning, promoting the generation of a climate conducive to stimulate the desire to learn, also explaining its everyday use as well for their academic and professional development. The generation of a pleasant atmosphere in the classroom, which makes it possible to disinhibit young people and adults to prevent them from withdrawing or embarrassing, by speaking or asking to promote better communication. This can be increased if the teacher encourages the development of interactive activities, based on the integration of various didactic resources and if he/she manages to make them aware of the progress in learning the foreign language. Another essential characteristic for motivation to be successfully consolidated is through the combination of practices and resources that are very varied and innovative so that students do not lose their attention; as well as establishing congruent links between academic training and life experience. Therefore repetitive and mechanical activities should be avoided as they lead to monotony or boredom and can cause apathy or demotivation. Education seems to remain on the sidelines, although in all phases of thought is attributed a priority and fundamental role. The introduction of these new concepts as cognitive skills and strategies in teaching, in schools, is still minimal. Instruction of this curriculum seems to remain immersed in an earlier stage, without the least incidence of the new culture of learning. Even though there is no single way of defining learning, it accepts, implicitly or explicitly, the definition indicating that it is a more or less permanent change from practice. This way of conceptualizing finds support among specialists because of its operative nature; both the practice and the change of behavior are quantifiable, also, establishes a functional relationship between the execution and the practice. However, it leaves out the nature of learning processes. This is the point of divergence between psychological approaches. For some authors, the presence of the variables of execution and practice is enough to explain and plan to learn, but for others it is precisely that invisible central core of learning that is interesting to learn to introduce qualitative improvements in learning and, thus, the expected changes in the education system are achieved (Pennycook, 1989 p.90). When speaking of providing a linguistic explanation for the teaching English, it tends to be confused with the explanations and theoretical descriptions of the language. But, certainly, linguistics is not only to recognize syllables or morphemes or to analyze isolated sentences, identifying subject and predicate; or distinguish whether a sentence is simple or compound; or teach every one of the norms of spelling, accentuation, and punctuation presented separately and fractioned. This position (which many call linguistics) is referred to the traditional grammar or to what has here been called teaching as a linguistic system. This analysis proposes a teaching regarding meanings and linguistic use in communicative contexts. This model refers to the fact that, in the act of teaching, all aspects of the process are taken into account: people, context, situation and intention of communication (Gray, 2002 p. 51). It proposes a functional, globalizing, contextual and integrative teaching, ra nging from maximum to minimum elements; and, above all, contextual: that goes beyond the text. A teaching that is contrary to the position that has been considered until today in the classroom, away from reality and reducing it to the printed sign enclosed in the text. Teaching cannot go from the particular to the general. It is not possible to continue with the teaching of minimum elements (letter-syllables) until reaching maximum elements (sentence-text), to teach to read and to write (Pennycook, 1989 p.90). On the contrary, teaching should start from maximum elements to minimum elements: one must go from the complete text to the syllable or the letter and also take into account the situation and the context. It should be emphasized that linguistic study should focus on discursive units that are not limited to the context of the word and the sentence, considering that these are not the nucleus from which children elaborate their communicative acts, since children construct finished texts (Gray, 2002 p. 56). In the linguistic aspect, it must be taken into account that the spoken language and the written code are two different modalities that converge in a common interest: the effectiveness of the communication and the development of the language. As a result, the phonetic and phonological traits of a student’s speech should not be reflected in writing since they may disturb the learning of writing and cause subsequent writing problems. You should not write as you speak or speak as you type. The teaching of the mother tongue and second languages are proposed regarding meanings and use, rather than teaching as a linguistic system (Pennycook, 1989 p.93). Attention should also be paid to the development of reflection on the mother tongue, which includes grammatical reflection and textual comprehension and production, which must be closely linked; also aspects of communication regarding verbal and nonverbal, linking the cognitive processes of acquisition and development of language wit h the processes of reading and writing. This leads children to develop, later, in the contexts of production and understanding. Conclusion In this perspective, TESOL teaching curricular should be considered the teaching of the mother tongue in significant contexts. Then the teaching of writing and reading their mother tongue based on language in use. The second medium language of the L1 translation should not be taught, either orally or in writing. It must be learning from communicative situations. The teaching must start from meanings, contexts and communicative situations to get to the phonetic, morphological and syntactic part of the language, prevailing the development of communicative competence that includes linguistic competence.

Wednesday, May 6, 2020

Significance of Delegation in Nursing Free Essays

The Significance of Imparting Delegation to Nursing Students Johannes Gonzalez Aquinas College N232 Trends and Technology in Nursing Changes in the health care system and the nursing shortage have been a major cause of the transformation in primary care for the patients. Hospitals are now using unlicensed assistive personnel who help provide direct as well as indirect care for patients under the supervision of nurses. This change will demand that nurses have a sharper understanding of delegation. We will write a custom essay sample on Significance of Delegation in Nursing or any similar topic only for you Order Now Teaching future nursing students how to delegate different responsibilities using their communication and critical thinking skills should be a significant subject in schools. Schools should focus on students’ active learning techniques to enhance this skill. Some of these techniques can be didactic content, case studies, and clinical placement. These learning techniques will consequently assist the nursing students realize the importance of delegation thus preparing them more comprehensively for their future career. When students use these methods, they increase their competence on the subject of delegation. This article allows students understand the importance of delegation in the health care system today. A positive point of view from this article is how the author gives different examples of why is vital to teach delegation to nursing students. As a nursing student, I was able to experience how essential delegation is at a clinical setting by using the learning activity called clinical placement. Clinical placement allowed me to additionally understand how I can use critical thinking to delegate different tasks to other team members. There was one negative aspect to this article in my opinion. The author failed to provide actual examples of how delegation can be use in care facilities. I believe there are many things that students can learn from this article. The major key is how students can foster delegation skills by combining the active learning techniques from education and the clinical involvement from the healthcare facility. Reference Powell, R. (2011). Improving students’ delegation skills. Nurse Educator: Clinical Issues, 36(1), 9-10. How to cite Significance of Delegation in Nursing, Essay examples

Friday, May 1, 2020

Growth And Environmental Quality Singapore -Myassignmenthelp.Com

Question: Discuss About The Growth And Environmental Quality Singapore? Answer: Introduction The purpose of this report is to understand the macro environmental factors playing important role in altering business process for the Emirates Airlines in Singapore. Macro environment is considered as one of the key determinant of business success. Importance of macro environmental analysis is critical due to the uncontrollable nature of the factors. Managers of an organisation cannot control these factors, which makes in necessary for constant analysis of the factors and upgrade business process for gaining competitive advantage in the market. There are various tools in marketing, which helps organisations in analysing the market condition. Some of the widely used macro environmental analysis tools are PESTEL and Porters five forces analysis tool. The PESTEL analysis helps identifying the market situation, whereas, the Porters five forces analysis helps in identification of competitive situation in the market. Emirates Airlines started its venture in 1985 with just two flights. However, the company initially started as dnata with five ground staffs for handing the services in Dubai international airport. Their aviation organisation grew over years until 1985 when Seikh Mohammed bin Rashid Al Maktoum and Mr Flanagan entered the airlines industry with their two flights. They have grown since then and as an international airlines company (emirates.com, 2018). The company now is a full-grown international airlines company providing their services to the selected few around the globe. The vision of the company remains same form its initiation days to provide quality services to their customers. Emirates airline focuses on the quality instead of quantity, which positions them in the elite class airlines service provider in the global market (emirates.com, 2018). The company modifies their services depending on the operating region for increasing customer satisfaction. Description One of the commonly used frameworks or tools in macro environmental analysis is the PESTEL analysis tool. This gives marketers the birds eye view over the external environmental factors from different angles. The PESTEL stands for political, economic, social-cultural, technological, environmental and legal factors of the external market (Zalengera et al2014). These factors however, can be considered as the primary factors as the framework has considerably modified over time and the components are adjusted according to the need of individual business organisations. These factors associated in the framework helps developing idea of the particular viewpoints. For example, political perspective helps identifying the political situation of the market and helps determining the opportunities and threats they poses on the business. Similarly, economic factors helps understanding economic condition, social factor identifies the cultural stance, technological factors notes down the technological development in the market, environmental factors studies the demography and surrounding environment related to the business and legal stance lastly communicates the laws that is governing the target market (Ho, 2014). Analysis of Emirates This section of the report will identify the macro environmental factors that provides opportunities and threat to the organisation. Political The country represents a stable political condition since its independence. This further communicates the low rate of economic risk for the international organisations in expansion of their venture in Singaporean market as it provides sense of political security to the companies. The stable developing political condition along with the democratic government facilitates in the constant development of the economic condition of the nation (Rodan, 2016). This further provides a better standard of living for the population of the nation and peace. However, the opposition party has less freedom of speech and regulated by the legal suits. The stable political situation and absence of political dilemma will provide Emirates Airlines opportunity of uninterrupted business operations in the country. This will considerably reduce companys expenses in the country. Economical GDP of Singapore reflected a figure of 296.98 SGD as per 2016 annual report (tradingeconomics.com, 2018). Moreover, the average monthly income rate as per the 2017 calculation reflects 4795 SGD in 2017, which is considerably, which can be considered as moderate to high (Tradingeconomics.com, 2018). Moreover, the average purchasing power of Singaporean population is 36,324 SGD, which sometime overshoot the purchasing power of USA population. This enables the company to enjoy greater profit margin in the market. The country again reflects a stable economic growth with growing opportunities for the international and domestic business expansion. However, the labour cost in Singapore is on a rise due to the labour shortage. This is a considerable threat for Emirates in Singapore, as it will significantly increase the operational cost. Socio-cultural The tendency of holding traditional cultural value is present in the Singaporean population, despite of the increased modernisation and westernisation being reflected in the younger generation. This is an opportunity for Emirates to provide customised regional services to their customers. This strategy adopted by the company helps them in satisfying market needs. Moreover, literacy rate of the population reflects significantly high figures that create the urge of foreign education among the Singaporean population (Noor Leong, 2013). The increased disposable income of the Singaporean population enabled them to afford international flights, which was earlier restricted to the wealthy segment of the population. However, the low cost flight options available for the target population threatens Emirates in their luxurious services as the customers demand is shifting towards economic flights. Technological The country has gained a level of technological advancement that encourage the population for using the modern technology in daily life. This will help Emirates in their promotion, ticket booking and other activities using technology. Moreover, this provides Emirates the opportunity to provide the technologically advanced population a greater technological support in their long haul flights (Islam, Al Mamun Amanullah, 2017). This will help in trust building process as technological integration in the flight not only enables the customers to enjoy a luxurious flight, but also provides them a sense of safety in the flight. Environmental The current environmental crisis of the country led to formation of strict environmental control policies for the businesses operating within the country (Tan et al, 2014). This makes Emirates strictly follow the environmental well-being of the country by reducing the air pollution that is the primary concern of the airlines. This calls for the need of strong CSR policy while operating in Singapore. Moreover, increasing energy price can be another thret for Emirates in their operation within Singapore (Heracleous Wirtz, 2014). Legal Singapore is considered as one of the easiest country for international business expansion. The country has open investment regime, with restriction limited to the financial services, professional services, and media sectors. The range of investment incentives offered by the country along with tax holidays and concessions and other concession schemes makes it favourable market for Emirate. The Income tax Act and Economic Expansion Incentives creates smoother path for the international investors to enter the market (sso.agc.gov.sg, 2018). Moreover, the country has no as such restriction in foreign exchange transaction and capital movement, which enables Emirates Airlines to move their funds freely in and out of the country. Porters Five Forces Analysis Porters five forces market analysis tool is a simple but effective tool proposed by Michel Porter. Markets widely use this tool for identification of the competitiveness of the market for positioning them in advantageous compared to the rivals (E. Dobbs, 2014). The five forces altering the nature of the market as identified by this tool are bargaining power of the suppliers, bargaining power of the customers, competitive rivalry, threat of substitution and threat of new entry. Analysis of Emirates This part of the report focuses to identify the competitive challenges faced by Emirates Airlines in the Singapore market. Competitive Rivalry The competitive rivalry in the airlines industry is different compared to other industries, where the competition is accounted for the companies running in the same route. This means that the companies that are accounted as rivals are the ones that fly to the similar destinations. Emirates is currently operating around the globe from their Singapore base, where the major intensity of the flights are in European, Middle East and North American market (Cheng, 2013). The major competitors in of the company in these high frequency routes are Singapore Airlines, Etihad, Qatar and Lufthansa. However, the quality service provided by Emirates and the value proposed considerably reduce the threat by building customer loyalty. Bargaining power of Customers Bargaining power of the buyers again depends on the number of competitors operating in the same route as Emirates. The range of routes offered by Emirates is considerably high compared to the other competitors in the market such as Singapore Airlines, Lufthansa and Etihad (Cook, Tanner and Lawes, 2012). All the competitors mentioned above provides luxurious flights for comparatively similar price. This increases the bargaining power of the buyers as they get to compare the offers provided by the airlines (Babi?, Tatalovi? Baji?, 2017). However, the quality of services in Emirates is significantly high, and the company focuses on the regional specifications that gives them competitive advantage in the market. This helps them building brand loyalty, which again facilitates in reducing the bargaining power of the buyers. Bargaining power of the Suppliers The supplier switching cost for the company is significantly high, as there exist duopoly in the fleet supply. Boeing and Airbus has captured the global fleet supply market, which considerably increases the bargaining power of the suppliers. The vast number of airlines helps them in the process of increased bargaining power (Ciliberto Williams, 2014). However, the bargaining power of the supplier in case of engines is comparatively due to the oligopoly nature of the market. The competition lies between a few competitors namely Rolls Royce, Pratt and Whitney, and General Electric. This communicates strong supplier power in the industry that puts Emirates in relatively weak position. Threat of Substitute products The Emirates being an airline organisation enjoys relatively low threats from the substitute services. Moreover, Emirates in Singapore only has international flights that again reduces the threats if substitutes. Though there are other modes of transport available for the customers in Singapore to travel to their international destinations, the services provided by the airline industry is short time consumes that makes it more feasible for the customers (Abeyratne, 2016). Moreover, the elite services provided by Emirates in the market with their region specific products and services facilitate them to enjoy a significantly less threat from the substitute products. Threat of new entry The main activity of Emirates in Singapore market is based on the long haul air travels. The company only has long haul travels that considerably reduced the competition in the market. Again, there are only a few competitors in the international market that operates in long haul air travels that reduces the changes of new competitors enter the Singapore market (Stockport, 2012). Moreover, high brand value of Emirates in the market also reduces the threat from new entrants. Strategic Recommendation The first recommendation that can be made for Emirates while operating in Singapore is the formulation of CSR policies in order to safeguard the environmental interest of the country. This is due to the environmental policies that is the result of environmental degradation of the country. The second possible strategic recommendation for Emirates to adopt in their Singapore market is the consideration of low price travel for the target population. This is due to the customer preference for economic travel. Emirates can formulate strategies for providing luxurious travel experiences by formulating loyalty discounts schemes for their customers. The company can reduce their flights to the destinations for holding greater value in the market. This will align their operations with the vision of greater quality with comparatively less quantity service provided. This will help them avoiding the cost issue faced by limiting the customers to loyal customers with greater need of luxurious travel. The company can further focus on the region specific services aligned with the society and culture of the target market. This will help them proposing greater value to their customers, hence, increasing the demand in the market. Conclusion It can be concluded from the discussion that Emirates is enjoying favourable situation in the Singapore market due to the less competition in long haul flights. The political, legal, technological and other environments are also favourable for the company. However, some modifications as recommended in in the report will help them capturing greater value in the market. References Abeyratne, R. (2016). Competition Law in Air Transport. InCompetition and Investment in Air Transport(pp. 191-206). Springer, Cham. Babi?, R. ., Tatalovi?, M., Baji?, J. (2017). Air transport competition challenges.INTERNATIONAL JOURNAL FOR TRAFFIC AND TRANSPORT ENGINEERING (IJTTE),7(2), 144-163. Cheng, D. S. (2013). Analyze the hotel industry in porter five competitive forces.Journal of Global Business Management,9(3), 52. Ciliberto, F., Williams, J. W. (2014). Does multimarket contact facilitate tacit collusion? Inference on conduct parameters in the airline industry.The RAND Journal of Economics,45(4), 764-791. Cook, A., Tanner, G., Lawes, A. (2012). The hidden cost of airline unpunctuality. Journal of Transport Economics and Policy 462), 157-173. Dobbs, M. (2014). Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), 32-45. emirates.com. (2018). History | About us | Emirates Singapore.Retrieved 28 January 2018, from https://www.emirates.com/sg/english/about-us/history.aspx#tabs-main=tab-1980s emirates.com. (2018). About Emirates. Retrieved 28 January 2018, from https://www.emirates.com/sg/english/about/press-room.aspx Heracleous, L., Wirtz, J. (2014). Singapore Airlines: Achieving sustainable advantage through mastering paradox.The Journal of Applied Behavioral Science,50(2), 150-170. Ho, J. K. K. (2014). Formulation of a systemic PEST analysis for strategic analysis.European academic research,2(5), 6478-6492. Islam, F. R., Al Mamun, K., Amanullah, M. T. O. (Eds.). (2017).Smart Energy Grid Design for Island Countries: Challenges and Opportunities. Springer. Noor, N. M., Leong, C. H. (2013). Multiculturalism in Malaysia and Singapore: Contesting models.International Journal of Intercultural Relations,37(6), 714-726. Rodan, G. (2016).The political economy of Singapore's industrialization: national state and international capital. Springer. sso.agc.gov.sg. (2018). Economic Expansion Incentives (Relief from Income Tax) Act Retrieved 28 January 2018, from https://sso.agc.gov.sg/Act/EEIRITA1967 Stockport, G. J. (2012). AirAsia-flying high. International Journal of Globalisation and Small Business, 4(3), 324-333 Tan, F., Lean, H. H., Khan, H. (2014). Growth and environmental quality in Singapore: Is there any trade-off?.Ecological indicators,47, 149-155. Tradingeconomics.com. (2018). Singapore Average Monthly Wages. Retrieved 28 January 2018, from https://tradingeconomics.com/singapore/wages tradingeconomics.com. (2018).Singapore GDP. Retrieved 28 January 2018, from https://tradingeconomics.com/singapore/gdp Zalengera, C., Blanchard, R. E., Eames, P. C., Juma, A. M., Chitawo, M. L., Gondwe, K. T. (2014). Overview of the Malawi energy situation and A PESTLE analysis for sustainable development of renewable energy.Renewable and Sustainable Energy Reviews,38, 335-347.